Founded with a vision to question
and change alcohol norms
Moa’s story
The Birth of Oddbird
Founded in 2013 by Moa Gürbüzer, Oddbird stands as a testament to my dedication and vision. With over twenty years of experience as a family therapist and social worker, I predominantly addressed alcohol-related familial concerns. The pervasive and recurring nature of these issues deeply impacted me, highlighting the profound negative influence of alcohol on society. Recognizing the urgent need for a transformative shift, I launched Oddbird. My mission? To challenge and reshape society’s prevailing alcohol norms by introducing premium beverages free of alcohol. I envisioned a world where asking, “Would you like your wine with or without alcohol?” would be as routine as inquiring, “Would you prefer your coffee with or without milk?” Today, we reign as Scandinavia’s premier producer of wines, beers, and spirits—all liberated from alcohol.
Overcoming Initial Challenges
Starting a company in a male-dominated industry with no prior experience in winemaking presented numerous challenges. We had to learn about branding, sales, liquid development, packaging, and finance from scratch. Financial support was also hard to come by, with banks refusing loans. Which is not an uncommon problem when it comes to business running by women, it’s always hard getting funding. I’m very proud of where Oddbird has come during these 11 years and how we, against many odds, has been able to establish around the world.
Innovative Winemaking
Oddbird’s success lies in its commitment to quality. The company collaborates with winemakers who respect tradition and nature. The wines are matured for up to 12 months and then gently liberated from alcohol using a unique method that preserves the wine’s natural flavors and aromas. This meticulous process ensures that the end product is not just an alternative to alcoholic wines but a premium beverage in its own right. If you want to know more about our wine-making process, you can do it under
the category winemaking.
Social Impact and Recognition
Our mission was not just to create a business but to initiate a social movement. We aimed to change the drinking culture, making non-alcoholic options mainstream. This vision resonated with many, leading to significant milestones, such as a 500% growth in demand for non-alcoholic wine at Systembolaget, Sweden’s monopoly drinks retailer.
A major turning point came in 2016 when King Carl XVI Gustaf of Sweden awarded Moa an entrepreneurship award. This recognition significantly boosted our status and credibility, aiding our expansion into international markets. That Oddbird was getting
attention in a big room like that was a huge milestone. Suddenly people started to
talk more about our brand and our mission. Winning that award was really a
confirmation that we were on the right path.
Expanding the Product Line
Oddbird continues to innovate, pushing the limit for what possible in the alcohol-free section. To lift some examples so has Oddbird been the first one in the world to produce alcohol-free natural wine with grapes from the finest vineyards in Alsace. Another unique product for Oddbird is our Spumante, made with the exact same technique as used when prosecco is made. Not to forget about, our red wines, where we’ve come a long way to crack the code for non-alcoholic red wines. For the fall of 2024 we’re releasing new products in new categories for Oddbird. Which means that we’re still expanding, exploring and innovation the alcohol-free section.
The company emphasizes environmental responsibility, aiming to reduce its carbon footprint and improve sustainability in wine production. Moa’s dedication to quality and sustainability ensures that Oddbird’s products meet the highest standards while also contributing positively to society.
Future Vision
Our vision for Oddbird extends beyond creating non-alcoholic beverages. We seek to influence social norms and foster a more inclusive drinking culture. By positioning Oddbird as a premium choice, we challenge the notion that non-drinkers are outliers. This inclusive approach is at the heart of our mission, making us a pioneer in the alcohol-free beverage industry.
In summary, Oddbird, founded by Moa Gürbüzer, is not just a brand but a movement towards healthier social norms regarding alcohol consumption. Through high-quality, alcohol-liberated beverages, we are reshaping societal expectations and offering inclusive choices for all.
We produce quality wines, made with traditional methods
and matured for up to 12 months, and then gently liberated
from alcohol in order to preserve the flavors nature intended.
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